Linda Smithers, President, Susan's Coffee
& Tea/Past President, SCAA
"Achieving Success in Specialty Coffee is equivalent
to having 23 mentors ready, willing and able to help the
specialty coffee retailer achieve business success. While
reading this book, I felt as though I was talking with the
authors. The information provided in each chapter is well
organized and encourages the reader to take action. Congratulations
Bellissimo on another success!"
Myra Fiori, Public Relations Director,
Illy Espresso of the Americas, Inc.
"Internationally acclaimed journalist, author, consultant
and specialty coffee expert Bruce Milletto's first solo
publishing effort presents a family of voices from the specialty
coffee industry to substantiate a wide range of information.
As with all Milletto's works, the compilation is thorough
and potent while remaining deceptively simple and user-friendly."
JoAnne Shaw, President/CEO, The Coffee
Beanery, Ltd./Past President, SCAA
"Specialty coffee retail looks easy, but as with any
business, looks can be deceiving. This book is full of excellent
information covering all aspects of specialty retail by
many of the leading experts in the world of specialty coffee.
A must-read to achieve long-term success!"
Phil Jones, President, Barnie's Coffee
& Tea Company/Past President, SCAA
"Over two decades ago, when several dozen entrepreneurs
began the specialty coffee revolution, everything had to
be learned by the seat of the pants. While trial and error
can be invigorating, especially when a success is discovered,
it takes a lot of time combined with costly mistakes. Achieving
Success in Specialty Coffee is a road map given to the new
members of the specialty coffee movement by its pioneers.
Drink hardy of its passages. Welcome to the movement!"
